Beacon Technology

Beacon Technology is the tech arm of a burgeoning venture that strives to innovate the investing, health, and fitness industries as well. The client expressed that they wanted a contemporary mark that they could adapt to each branch of the corporation easily. Beacon makes a point of emphasizing their goal in the market is to be a “guiding light” or “beacon” for solving problems and improving life. I landed on a somewhat typographic treatment, favoring simplicity for the sake of adaptability, but also acknowledging their all-digital platform and reach. The “b” lettermark is versatile and works well on its own. This is an ongoing project, and I expect the brand to evolve alongside the ambitions of the company.