Optiva Health

Healthcare Strategic Advisors was formed by a group of professionals in the medical industry to be a streamlined and efficient administrative asset to hospitals and doctor's/physician's practices. From risk assessment and mitigation to contracts and compensation, they are a full service organization dedicated to providing exceptional service to the exceptional service workers. With such a broad reach, HSA needed a rebrand to stand out in a crowd. After many months of revisions, the name Optiva emerged as their new identity. A combination of 'optimum' and 'vitality', the name referenced their commitment to the industry they're in and those who move it forward. Paired with a logo mark that represents this commitment hardwired into their DNA, as well as a converging of minds, Optiva Health was launched with simple and clean branding that really put their message first.