Scotch Tape

How do you sell tape? It’s a staple in almost every household and office worldwide. This was definitely our struggle throughout this campaign, so we turned it around. Scotch tape isn’t just for sticking things together or fixing them, it’s for creating something entirely new. It can be what brings your imagination to life. The scrapbooking feel in this campaign comes from an unfettered sense of childhood wonderment and imagination, that sees things as more than they are. That’s why it’s not just a roll of tape, but a roll of possibilities.